This post is a personal to-do list that I think could help others during a design project. A very quick list, please peruse:
Design process:
Brief: Meet with the client to establish an understanding of the project/deadline and agree on a contract.
Research: Gather info that will help.
Concept: Create based on this newly built knowledge to present initial concepts to the client.
Present: show concepts to the client, mid-way to the deadline is preferable.
Design development: refine artwork for final approval. (InDesign/Photoshop)
Production: send through work to production and sign off
Brief: Establish these before moving on.
The previous branding of the company?
What's the message?
what are company ethics?
Target audience? > where is it now, where are they wanting to go?
What's the direction of the company?
Research: Ask them if you don't know
The Company: What do they do? sell?
Competitors: What do they do differently?
Politics: Is there an agenda?
Social Media: What is their main platform? what do you think they lack?
Consumers: Will they need to consume again?
Technology:
Concepts: Get everything down on paper.
Creative fuel: Take breaks when you have art blocks! immediately!
Reference: Moodboards
Get the rubbish ideas out first > then you should filter them to get the good ideas
Experiment: Make sure it looks good in black and white!
Refinishing & developing initial concepts.
Initial Presentation to Client: Why are you da best?
Show the development: Knowledge
The thought Processes: the client might see something I might see something new.
Design Development: Fine-tune Tweaking part.
Evolve the chosen design: no room for development
Visualization: showing the product in its scenario. e.g app on Logo.
Fine Tuning: no spelling mistakes.
Finalize Print Presets.
Off to Production!
Print proof, make a mini print proof.
Hope this to-do list helps!